Star Girl Erica has successfully broken the myth associated with new Big Brother Naija seasons.
It is often said that the relevance of a BBNaija star is short-lived. They claim a brand’s relevance begins to dim as soon as a new season starts.
Reason they often give is that the new housemates will outshine the out-gone.
This is true to some extent; Erica Ngozi Nlewedim, as she is privately known outshone every BBNaija star ( past or present then) to emerge the biggest and the most relevant ( in terms of deals, awards, brand associations etc).
Erica herself has not been outshone by any other since she entered the BBNaija house.
Lots of factors are responsible for this. Our team have compiled just two.
First and the most important is her fan base. The ELITES, as her fan base is called, will literally do anything to see their Star Girl shine.
This fan base is not the usual fan bases in Africa; the rank and file of this fan base are top-notch professionals. There are even some celebrities some of which have even achieved a higher celebrity status than her.
They have rallied solidly behind her ever since her appearance on the BBNaija season 5, the Lockdown edition.
These fans, before the new season had pledged their unflinching loyalty to Erica. They vowed to continue making her relevant throughout the new season and have successfully executed that.
The new housemates have also made things easier for Erica. The new set of the BBNaija season 6, Shine Ya Eyes edition have been generally boring.
They could not give enough reasons for people to stop talking about Erica.
Whiles some try playing the cards of old housemates and virtually living those people on the show, others literally did nothing.
They simply could not do more than Erica to convince others to leave her for them