If all things being equal Shatta Wale will probably sign a whooping mouth-watering deal for King of Beer ‘Budweiser’.
Charles Nii Armah Mensah Popularly known as Shatta Wale after his Beyoncé collaboration is marvellously getting international recognition and it seems so incredible. Beyoncé featuring the artist on her album has gotten him more exposure, and is attracting lots of international collaboration and sponsorship around the world which is about to blow many minds typical example is with Mariahlyn the American Singer who’s keen to shoot video with Shatta Wale.
Another news just came from Jamaica as one of the world producer Notnice Records also featured the African Dancehall King Shatta Wale on his upcoming album which is going to be launched on the 9th of August this year.
Another flabbergasted news hitting the Shatta Movement camp, Budweiser, the Anheuser-Busch InBev (AB InBev) beer brand took to their Twitter page to ask Shatta Wale to come on board for an upcoming project.
They tweeted at Shatta Wale that;
“@shattawalegh we hear you are #Already the African Dancehall King. How about linking up for a collabo on a future project with the King of Beers? #KingsRecognizeKings#BeAKing
Well, The African Dancehall King, Charles Nii Armah Mensah doesn’t slow down when a gigantic brand is involved and that means a lot to him and so he’s quickly responded to their Tweet, I got you and ever ready for this collabo!!”
According to Forbes, Budweiser and Bud light worth over 27.2 Billion. Budweiser claims the top spot as the World’s most valuable beer brand for the first time, overtaking long-standing leader Bud Light.
Budweiser was introduced in 1876 by Carl Conrad & Co. of St. Louis Missouri. Budweiser has become one of the largest-selling beers in the United States. The lager is available in over 80 countries, though not under the Budweiser name where Anheuser-Busch does not own the trademark.
Budweiser is a filtered beer, available on draft and in bottles and cans, made, unlike the Czech lager, with up to 30% rice in addition to the hops and barley malt used by all lagers. Budweiser (including Bud Light) is the biggest brand for Anheuser-Busch InBev.
The global beer giant was created in 2008 when Belgium-based InBev purchased Anheuser-Busch. U.S. volume for Bud shrank for the 30th straight year, but the brand has made strides internationally under AB InBev’s watch. Global brand sales rose 5.3% in 2018 and 10% outside the U.S., led by China, Brazil and the U.K. Sales rose by more than 25% in Brazil. Budweiser was the most talked about brand on digital and social media during the 2018 FIFA World Cup Russia, with an estimated five billion social media impressions.
The Budweiser has overtaken Bud Light and Heineken to become the most Valuable beer brand in the world, according to new rankings from Brand Finance.
International Deals, Collaborations and Sponsorships
Budweiser has been a sponsor of NASCAR teams such as Junior Johnson, Hendrick Motorsports, DEI, and Stewart-Haas Racing. They sponsored drivers include Dale Earnhardt, Jr. (1999–2007), Kasey Kahne (2008–2010), and Kevin Harvick (2011–2015). In IndyCar, Budweiser sponsored Mario Andretti (1983–1984), Bobby Rahal (1985–1988), Scott Pruett (1989–1992), Roberto Guerrero (1993), Scott Goodyear (1994), Paul Tracy (1995), Christian Fittipaldi (1996–1997), and Richie Hearn (1998–1999).
Between 2003 and 2006, Budweiser was a sponsor of the BMW Williams Formula One team. Budweiser also advertises extensively in motorsports, from Bernie Little’s Miss Budweiser hydroplane boat to sponsorship of the Budweiser King Top Fuel Dragster driven by Brandon Bernstein. Anheuser-Busch has sponsored the CART championship. It is the “Official Beer of NHRA” and it was the “Official Beer of NASCAR” from 1998 to 2007.
It has sponsored motorsport events such as the Daytona Speedweeks, Budweiser Shootout, Budweiser Duel, Budweiser Pole Award, Budweiser 500, Budweiser 400, Budweiser 300, Budweiser 250, Budweiser 200, and Carolina Pride / Budweiser 200. However, starting in 2016, the focus of A-B’s NASCAR sponsorship became its Busch brand.
In an advertisement titled “Brewed the Hard Way” that aired during Super Bowl XLIX, Budweiser touted itself as “Proudly A Macro Beer”, distinguishing it from smaller production craft beers. In 2016, Beer Park by Budweiser opened on the Las Vegas Strip.
2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the NFL. Budweiser pays $20 million annually for MLB licensing rights.
The company is so huge and a billion dollar one, if all being equal, African Dancehall King, Charles Nii Armah Mensah popularly known as Shatta Wale will be the first African musician to dine with Budweiser.
Georgina Ekua Amoasi, GhTrendingLinks