Film making ace Socrate Sarfo has backed Shatta Wale’s stance that musicians should be faceted on shooting ‘quality’ music videos.
Charles Nii Armah Mensah Junior as he is known privately got so many industry players bashing him for his call for artists in a music industry like Ghana’s not to be spending much on music videos. He said the end doesn’t justify the means most times.
In his own words, “… don’t shoot music videos like you competing with Jay Z”.
Speaking on the matter, the filmmaker said he as a personal doesn’t see anything wrong with Shatta Wale’s assertion.
He believes Shatta Wale’s argument is borne out of personal experiences; as someone who has shot both high and low budget music videos. He thus doesn’t think he is trying to attack any artist but sees it as an advice to the emerging artists.
To prove that Shatta Wale’s assertion is right, Mr. Sarfo used Black Sherif’s Second Sermon as an example.
According to him the music video does not have any special effect, props or lightening that might demand a high budget but the video is the most viewed in the shortest time.
He urged artists to focus more on creative concepts rather than spending huge money to get videos done.
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