If by now you don’t know the agenda by certain faceless players in the industry to dwindle the influence of these three acts, then I doubt you are a proper fan of any of them. The agenda is to use the media to execute that mission tactfully.
Over the weekend Sarkodie and Stonebwoy put up spectacular performances at different events yet the reportage was very scanty as compared to months back when their performances would have been reported massively by the media (traditional & non-traditional).
Shatta Wale on the other hand is in the states to do some works and close some deals, as if not all he has extended an open invitation to almost all the artistes camps for his upcoming album concert yet the reportage was extremely scanty, somebody will say he’s always been starved but….
It’s an undeniable fact that these three guys have the largest followings on social media, the streets and command the greatest of influence, they charge the highest amounts as well, a mega show without any of them is bound for major setbacks, this was evident at the just ended Ghana meets Naija. Christopher Martin live in ?? and the recent Ghana Music Festival that had a global icon Deborah Cox in attendance, so some players have sat down, planned on how to reduce their influence ,project others with moderate following, average Influence so they wouldn’t have to always rely on the 3S(Sarkodie, Shatta Wale and Stonebwoy)
This is the time the various fan bases of these artistes double up whatever works they do for them especially on social media so as to make up for the vacuum the media is creating, this is the time they need your support the most, this is the time you must show your favourite artiste that your loyalty isn’t a mere rhetoric but rather a lifestyle.
By: Immanuel Quojo Teye Menxa